Everything you need to buy a profitable internet business

Digitally Wed. Buying an Internet Business

What if you could find profitable websites listed for sale, confident that what you choose will always perform better than it did when you purchased it?

What if you could complete due diligence and know when a seller was lying to you or when an opportunity was short-lived?

If you knew exactly what to do to take a $10,000 per month business to $35,000 per month with little chance of failure, would you buy it without a second thought?

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You probably know that buying an established website will give you a sustainable, lasting income without any of the technical knowledge or years of hard work required to build it.

Maybe you've started looking at what's available, but you've struggled to find the genuine deals in all the scams and no-hopers. Or maybe you've just started to consider buying web-based businesses and you have no idea where to start looking. It took me over 7 years and more than $600,000 in bad purchases to make buying an internet business into a predictable and profitable business process. This is what I now eat, sleep and breathe every day.

In this book, I'd like to share with you everything I've ever learnt.


Dana Jaunzemis

Justin gives you tools to analyze opportunities and most importantly confidence to make decisions in an ever changing marketplace. This is not just a book, but an indispensable resource for anyone looking at an internet business for sale.

- Dana Jaunzemis , 44ideas.net

The industry of buying websites has grown significantly in recent years. It is very rare to find someone who has actually bought, maintained and sold their own web properties, profitably, on a regular basis. Justin is one of those. As a broker who regularly deals with first time and inexperienced buyers, I understand the challenges buyers have to find well-informed and expert information. This book is a great place to start and if you get an opportunity to speak with Justin in person, I would highly recommend it.

- Thomas Smale , feinternational.com
Thomas Smale

Have you struggled to find quality web businesses for sale?

If you started like most buyers do, then you've probably looked at auction listings. You quickly realize that there's a lot to search through, and finding something you value can take far too long.

find websites for sale

The natural progression is to look for web-based businesses listed on the sites of specialist brokers. You find that they either seem too expensive, or they're far from being a sure bet once you've analyzed all the information. Multiply this by five or so sites over three or more months and it's hard not to lose faith in the idea. It can seem like no matter how many websites you look at, nothing suitable in your price range seems to come up.

If any of this seems familiar, that's the reason I wrote this book.

Digitally Wed is about modeling what works for buying a profitable and sustainable website or internet business. This isn't just for investors who buy on a regular basis. It's worked equally well for many of my clients who were first time buyers, looking for a reliable way to replace their 9-5 income.

These are entrepreneurs, small business owners and retirees who have made profitable purchases regardless of how limited supply was at the time they were looking.

In the book, I show you how to identify and find the deals that the majority of buyers miss or overlook. These are the deals that will become reliable investments generating enough cash flow for you to replace your income, reinvest, or fund other pursuits with.

There are no magic formulas, unknown places where cheap websites are listed or 'super-secret-ninja-methods' for finding potential deals. We look at how to take what's already available, weed out the bad purchases and identify those that make profitable investments, by looking at factors and insights that the average buyer will miss.

This is business 101 combined with years of specialist experience in small internet businesses.

I love it! This book is a fantastic primer covering all aspects of making a successful purchase. I wish and hope that all of my buyers read this book. I’ll definitely be recommending this once it becomes publicly available.

- Mark Daoust, QuietLightBrokerage.com
Mark Daoust

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For both new and existing buyers

This book was inspired by investors we've worked with. These are usually:

Entrepreneurs who understand that an established web business is the most effective way to leverage their time and money to replace their existing income from work or other business pursuits. They've usually tried building a site from scratch, but realize that the certainty of buying something up and running is the ultimate shortcut.

Or

People who have retired or just sold an offline business and are looking for a new challenge without the daily commute and fixed location

Most of these buyers are competent computer users, but most wouldn't describe themselves as 'techie people'.

It doesn't matter which camp you fall into, or whether you're looking for a part-time project, or an all-in business venture.

The book is written in a way that makes it easy to understand regardless of your past experience. It's broken down into sections that cover the whole process, so you can read it cover to cover, or just read the chapters with the information that you need. If for whatever reason, it ever feels like it's too much to digest, just reply to your purchase receipt email within 30 days and I'll issue a full refund.


A valuable handbook and entertaining read for anyone who is considering buying a web-based business. Regardless of whether you're new or experienced, you'll find value in this book.

- Kenny Goodman, FindtheEdge.com
Kenny Goodman

What's in the book?

Well, over 160 pages of practical, actionable knowledge. It's designed to start with the higher level concepts first, to give you a good understanding and foundation for what you'll be learning. You're then taken through every stage of the process in a typical acquisition, with lots of examples and explanations along the way. Here's what we cover:

Chapter 01 :: This Isn't SEO

80% of content that you'll read on blogs, or in yet another generic Kindle book promising you untold riches on the internet, focuses on internet marketing. Rarely, will you find something really worth reading about internet business.

We cover why understanding just a few core internet business concepts will do more for you than any amount of internet marketing knowledge. Each one is explained in context giving you a foundation for what you learn later in the book.

Chapter 02 :: Debunking Myths

If you've already made a purchase, or if you've read posts and articles on buying and selling websites, then the chances are you've picked up some outdated information. We look at what's true today, including the scoop on buying below value, the true prices internet businesses are currently selling for and why some features that many buyers avoid are actually the best things to look for.

Chapter 03:: Chips On The Table

How much do you really need to spend to purchase something worth buying?

We look at the minimum buy-in sweet spot, the idea of testing the water first, operating capital and how much you're likely to spend after you've made the purchase.

Chapter 04 :: Starting Your Search

With all the options available for buying a website business, we look at the pros and cons of each. This chapter covers listings from brokers, auctions and buying direct from sellers with cold prospecting

Chapter 05 :: With Great Knowledge

Before you start deep analysis on any opportunity, it's a good idea to have a practical system to help filter out potential purchases that don't fit your criteria. We look at how to build that system for yourself, and how to use it to quickly identify deals worth pursuing.

We also cover the idea of domain value and how to tackle buying sites that don't yet have revenue.

Chapter 06 :: When Dinosaurs Roamed The Earth

This chapter is all about valuations and how to decide how much you should pay. As well as valuing websites on a practical level, we take a journey back in time to understand how website valuations came about over the last ten years, and why frequently used techniques for offline business valuations don't always apply.

Chapter 07 :: Portfolio Stars

Not all acquisitions are created equal. We look at how to find potential acquisitions that are almost too good to refuse. Furthermore, they're often hiding in plain sight if you know what to look for.

This chapter takes the process up a notch, and gives you the skills to be among the top 20% of successful buyers in this price category.

Chapter 08 :: Do Due Diligence

This is how to take most of the risk out of the transaction. In this chapter we look at everything you need to know to analyse the website, the seller and the business around it to avoid scams, misrepresentation, poor business models and opportunities prone to issues.

These are the processes we use when conducting due diligence and initial assessments for investors at Centurica.com

Chapter 09 :: Creating Deals

Buying an internet business is already one of the most profitable business investments you can make today. If you really want to maximize your returns, you'll need to know how to structure a good deal.

We cover topics like seller financing, holdbacks, earn outs and equity retention and how to bring it all together to create the perfect deal structure for both you and the seller.

Chapter 10 :: Everyone Needs A Prenup

If you find yourself intimidated by the formality of conducting the actual transaction then you're not alone. Everything depends on your ability to protect yourself in the event that something should go wrong; I'll show you how.

This chapter will give you a solid overview of all the processes and paperwork you'll encounter when you decide to buy. We look at Letters of Intent, Purchase Agreements and Escrow.

Chapter 11 :: After The Honeymoon

If you've worked through the previous chapters, the hardest part of owning a profitable business may already be over.

We take you through the entire transfer process to ensure that it goes without a hitch, even if you fear technology. This chapter also covers your long-term strategy and best practice for developing or renovating different types of purchase. Finally, we briefly explore building a portfolio of internet businesses.


Jock Purtle

The Basic, Intermediate and Advanced version packed into one guide. If you are looking to buy internet businesses read this.

- Jock Purtle , DigitalExits.com

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Option 1 - Paperback Book + Digital Editions +
All Resources + Consulting + Purchase Assessment

The full package contains all the knowledge and professional guidance you'll need to find and acquire a solid internet business.

Digitally Wed Paperback Book

Over 160 pages of guidance and advice on finding, researching and acquiring a profitable internet business.

PDF, ePub and Mobi Formats

Import the book directly to your iPad, tablet, mobile phone, Kindle, Nook or any other e-Reading device.

Website Buyer's Report

Average prices and valuations by category from over 500 transactions in the previous year.

Initial Guidance Call

1 x 1 Hour Consulting Call to discuss your search, set realistic goals and decide which businesses are ideal for your situation.

Valuation

1 x Website or Internet Business Valuation provided by Centurica.

Purchase Assessment Report

1 x Advanced Assessment Report from Centurica. Save time and errors by having a professional team conduct your research for you.

Broker and Agent Introductions

Personal introductions to at least four brokers and private agents who represent quality internet business sales.

Pre-Offer Sanity Check

1 x 30 minute call to assess your offer, the business for sale and the deal currently on offer.

Due Diligence Follow Up Call

1 x 30 minute call to review the findings of your due diligence, and how best to handle any potential issues.

Extended Buyer Checklists and Profiles

Customized profiles and checklists providing specific guidance, checks and questions for seven different types of internet business.

Tools and Resources

A full list of tools and resources to assist you with everything from revenue verification through to seller due diligence.

Sample Legal Documents

A sample Purchase Agreement and Letter of Intent you can use in the event of not purchasing through a broker or agent.

This package will return to its normal price of $1,299

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Option 2 - Paperback Book + Digital Editions
+ All Resources

Both the physical paperback book and all the digital editions, alongside a collection of tools, resources and downloads.

Digitally Wed Paperback Book

Over 160 pages of guidance and advice on finding, researching and acquiring a profitable internet business.

PDF, ePub and Mobi Formats

Import the book directly to your iPad, tablet, mobile phone, Kindle, Nook or any other e-Reading device.

Website Buyer's Report

Average prices and valuations by category from over 500 transactions in the previous year.

Extended Buyer Checklists and Profiles

Customized profiles and checklists providing specific guidance, checks and questions for seven different types of internet business.

Tools and Resources

A full list of tools and resources to assist you with everything from revenue verification through to seller due diligence.

Sample Legal Documents

A sample Purchase Agreement and Letter of Intent you can use in the event of not purchasing through a broker or agent.

This package will return to its normal price of $99


Option 3 - eBook + Resources

Get the PDF, ePub and Mobi formats of the book, alongside a collection of tools, resources and downloads.

PDF, ePub and Mobi Formats

Import the book directly to your iPad, tablet, mobile phone, Kindle, Nook or any other e-Reading device.

Website Buyer's Report

Average prices and valuations by category from over 500 transactions in the previous year.

Tools and Resources

A full list of tools and resources to assist you with everything from revenue verification through to seller due diligence.

This package will return to its normal price of $59


David Gass

As a full time online entrepreneur for the last 15 years, I know first hand the challenge of understanding how to put together all the knowledge you need to be successful. Justin is one of those guys who just GETS IT. Now he's taken that expertise and put it into a book with details and real examples to help other online entrepreneurs move the needle to where they want to be. This is a must read for anyone who owns an online business today or is thinking about starting one.

- David Gass , DavidGass.com
Justin Gilchrist

About the Author

I'm Justin Gilchrist, the co-founder of Centurica, an agency that provides due diligence and consulting services to online business investors.

Prior to Centurica I bought, built and sold a variety of online and offline businesses with a focus on web applications and ecommerce. I also own Flipfilter.com and speak at various seminars and events on buying and selling internet businesses.

Questions?

Do I need any skills to work through this process? Is it suitable if I'm completely new to the subject?

A lot of thought went into how to take a complex topic and break it down so beginners wouldn't be overwhelmed, and experienced readers wouldn't be bored.

There are some pre-requisites that you should have to get the most out of this book, but they're all fairly basic requirements. You will need to:

  • Understand how to use software packages like word processors such as Microsoft Word or Google Docs, and spreadsheets like Microsoft Excel.
  • Understand how to use Google to find information that you need.
  • Understand the most basic business concepts such as the idea of profit, loss, stock and employees. You don't need to be Peter Drucker, but if you have no knowledge of how a business works, this book will not be for you.
  • Have some capital. If you just want to learn, that's ok but if you want to make a purchase naturally you will need some capital.

You have a money-back guarantee right?

Yes. Anybody who has ever self-published will tell you that writing a book WILL NOT make you rich.

My intention in writing this is to find a sustainable way to share all the specialist information I've spent years refining. I want people to make profitable, successful acquisitions using the skills I can teach them. If the book doesn't do that, then I've failed.

If for whatever reason you decide this book isn't for you, just reply to your purchase receipt email within 30 days and I will issue a full refund. You get to keep the book and all the materials that come with it.

What electronic formats will the book come in?

The package includes a full color PDF version that should work fine on most tablets and computers. For the kindle and ereader fans, I've also included a stripped-down text-based version in .mobi and .epub formats too.

I would strongly advise using the PDF format where you can, to avoid missing out on all the helpful diagrams and illustrations that make some of the concepts easier to digest (There are still diagrams and illustrations in the Kindle and .epub versions, but they may not show as intended).